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Upfront Cosmetics

Upfront Cosmetics make shampoo, conditioner and lotion bars that are nutrient-rich and all-natural, with no sulphates, no parabens, and no synthetic fragrances. All bars are Leaping Bunny Certified (the gold standard for cruelty-free cosmetics). Upfront is passionately committed to minimizing the needless waste associated with brand packaging by eliminating water and plastic bottles from the self-care industry.

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