Upfront Cosmetics make shampoo, conditioner and lotion bars that are nutrient-rich and all-natural, with no sulphates, no parabens, and no synthetic fragrances. All bars are Leaping Bunny Certified (the gold standard for cruelty-free cosmetics). Upfront is passionately committed to minimizing the needless waste associated with brand packaging by eliminating water and plastic bottles from the self-care industry.